Taro
ca. 1960-1980
Cardboard, ink, staple and striker
Overall (Closed): 1 7/8 × 1 1/2 × 1/4 in. (4.8 × 3.8 × 0.6 cm)
Gift of Joshua Shapiro
2007.6.13
DescriptionBrown and crème cardboard matchbook printed in bubble letters on front "TARO"; the footer is printed "FOR SAFETY STRIKE ON BACK"; the manumark is printed "20 E. 47th STREET / NEW YORK, N.Y."; The saddle is printed "(212) 986-7170"; On the reverse, above the striker is a circle; Within the circle a stylized figure wearing a triangular hat and triangular dress is printed; its appendages end in circles that frame the printed text that appears below the figure "JAPANESE NOODLES" that follows the curve of the outer circle. Below the striker the manufacturer is printed "Ringo Int'l. New York, NY SM".ClassificationsADVERTISING & BUSINESS EPHEMERA
