Card of buttons

1955-1985

Place madeGermany, Europe

Plastic, rhinestone, paper, string

Each (button): 3/8 x 1/4 in. (1 x 0.6 cm)
Overall (card): 3 1/4 x 2 1/2 in. (8.3 x 6.4 cm)

Gift of Lois Greene Stone

2004.27.15

The donor's father, Leo A. Greene (1908-1954), spent his entire career at B. Blumenthal & Co. (founded in 1877), the leading American button importer and manufacturer in the country for much of the 20th century. The company had a large showroom in New York City on Broadway between 38th and 39th streets. Greene began as a stock boy in the 1920's and rose to Vice President and a member of the Board of Directors by the end of his career. La Mode was a division of B. Blumenthal & Company.

DescriptionCard of 3 3/8" black plastic buttons set with rhinestones; 2 buttons detached; 1 attached; 2 buttons missing from card. Card printed "B/ Le Chic/ BUTTONS" in magenta and white triangular logo; "FASHIONABLE/ IMPORTED RHINESTONES" printed on diagonal at top; "25c/ 5013 - 16" (3/8) 5 on black/ Germany-US-Zone" printed at bottom. Ruler printed in magenta on back of card with "Use this handy guage for measuring your buttonholes" alongside logo and explanations "FAMOUS FOR QUALITY/ Since 1877/ Every Le Chic button is the/ product of experienced, superior/ craftsmanship" and "FAMOUS FOR FASHION/ Le Chic buttons are fashion-/ planned to flatter your wardrobe/ the kind of buttons you are/ always proud to wear"; printed at bottom "Created by the makers/ of internationally famous/ La Mode Buttons/ Copyright B. Blumenthal & Co., Inc."

ClassificationsSEWING TOOLS & EQUIPMENT