Card of buttons

1955-1985

Place madeGermany, Europe

Crystal, rhinestone, paper, string

Each (button): 5/16 x 1/4 in. (0.8 x 0.6 cm)
Overall (card): 3 3/4 x 2 1/2 in. (9.5 x 6.4 cm)

Gift of Lois Greene Stone

2004.27.12

The donor's father, Leo A. Greene (1908-1954), spent his entire career at B. Blumenthal & Co. (founded in 1877), the leading American button importer and manufacturer in the country for much of the 20th century. The company had a large showroom in New York City on Broadway between 38th and 39th streets. Greene began as a stock boy in the 1920's and rose to Vice President and a member of the Board of Directors by the end of his career. La Mode was a division of B. Blumenthal & Company.

DescriptionCard of 5 5/16" frosted crystal buttons set with rhinestones attached to card with white string. Card printed in gray and white with "fashionable buttons" at top in script; printed below "B/ Le Chic/ BUTTONS" in magenta and white triangular logo flanked by "REGISTERED/ TRADEMARK" surmounting "FIRST QUALITY IMPORTED RHINESTONES." Printed at bottom "5036/ - (5/16") 5 on crystal/ MADE IN GERMANY U.S.- ZONE." Gray and white printed dot border around edge of card. Ruler printed in magenta on back of card with "Use this handy guage for measuring your buttonholes" alongside logo and explanations "FAMOUS FOR QUALITY/ Since 1877/ Every Le Chic button is the/ product of experienced, superior/ craftsmanship" and "FAMOUS FOR FASHION/ Le Chic buttons are fashion-/ planned to flatter your wardrobe/ the kind of buttons you are/ always proud to wear"; printed at bottom "Created by the makers/ of internationally famous/ La Mode Buttons/ Copyright B. Blumenthal & Co., Inc."

ClassificationsSEWING TOOLS & EQUIPMENT