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Media File
Bella C. Landauer
Date: 1874–1960
Bella Clara Landauer
Remarks: Bella C. Landauer (1874-1960) was an insatiable collector of objects made for business and advertising purposes. In 1926, she gave a large portion of her collection to the New-York Historical Society. For over 30 years, she served as the collection's curator, adding to it continuously, publishing articles, and hosting visitors on Sunday afternoons. Preserving what many threw away, Landauer amassed an extensive assortment of tins, signs, paperweights, and store displays, all of which provide invaluable insight into 19th and 20th century advertising and consumer culture. In addition to these objects, Landauer assembled a vast collection of paper ephemera - trade cards, lottery tickets, handbills, labels, and countless other raw materials of history and popular culture. These collections - more than 375,000 pieces of ephemera and 4,500 three-dimensional objects - are an essential resource for scholars of American history. PRINT ROOM HOLDINGS (Ephemera): A Finding Aid for the Bella C. Landauer Collection of Business and Advertising Ephemera (PR 031) can be found at: A Finding Aid for the Bella C. Landaur Writings and Reference Collection (PR 149) can be found at: Additional materials can be found in the Library General Collections.