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Object Name: Printing plate
Date: ca. 1909
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Medium: Wood, metal
Dimensions: Overall: 11 1/2 in. × 10 3/8 in. × 1 in. (29.2 × 26.4 × 2.5 cm)
Place made: North America, United States
Description: One of two relief printing plates for cardboard packaging of Leadbeater's Lubricating Liniment, both with metal printing surfaces applied to wooden backing; one plate (a) with flat printing areas for colored backgrounds, borders, and block lettering, and one plate (b) with linear detailing and full text.
Object Number: Z.1899a
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Marks: relief: on obverse of plate "b": "L. L. L. / LEADBEATER'S / FOR MAN AND BEAST / LUBRICATING LINIMENT / . . . / FOR RHEUMATISM, / SPRAINS, BRUISES, / [etc.] / Prepared by / E. S. LEADBEATER & SONS / WHOLESALE DRUGGISTS / 101 TO 107 FAIRFAX ST. / ALEXANDRIA, VA." (front of box) and "Owing to the very large sale of / LEADBEATER'S / LUBRICATING LINIMENT / We have adopted this new style / Package Dec. 1st 1909 as our trademark." (side of box) handwritten in pencil: on reverse of both plates: "VII"