New Deal

1983–1994

Cardboard, ink, and striker

Overall (outer box): 2 1/4 × 1 3/8 × 1/2 in. (5.7 × 3.5 × 1.3 cm)
Part (inner box): 2 1/4 × 1 3/8 × 3/16 in. (5.7 × 3.5 × 0.5 cm)

Gift of Joshua Shapiro

2007.6.177ab

DescriptionCardboard matchbox with inner and outer box; this skillet type is printed on the outer box with grey background and black text and design; printed on the front "NEW DEAL" is printed below a caricature of President Franklin D. Roosevelt; "CHAMPAGNE BRUNCH / EVERY DAY / .DINNER / .AFTER THEATRE / LIVE JAZZ / SPECIAL BAR MENU / AVAILABLE FOR / PRIVATE PARTIES / 152 SPRING STREET / NEW YORK CITY" is printed on the reverse; "RESERVATIONS / (212) 431-3663" / ADMATCH CORP / NEW YORK / PRODUCT /OF JAPAN" is printed on the manumark.

ClassificationsADVERTISING & BUSINESS EPHEMERA